Only 11 days after its debut on the Android Market in public beta, Avast has given the green light to its Android security app.
Simply called Avast Mobile Security (download), this free app is based on the Theft Aware app that it acquired when Avast purchased ITAgents in September contains a robust suite of Android-specific security features, including malicious app scanning, premium SMS blocking, link scanning, anti-theft measures, and two features that only work on rooted devices.
So with an impressive set of features, why did Avast--which runs a freemium business model for its Windows security suite--decide to go fully free on Android? Miloslav Korenko, Avast's marketing director, said, "Right now, we believe it's not about making money. It's about visibility. It'll be 2013 at best before we can monetize it. We don't want to differentiate on antivirus or antitheft, so we're giving it to the user for free."
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